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| 008 | 150808s2015 eng | ||
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_a9780273778851 _c1430 Bht. |
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| 040 | _aSPU | ||
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_aHF 5415.55 _bH64M 2015 |
| 100 | 0 |
_aHollensen, Svend _9190460 |
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| 245 | 1 | 0 |
_aMarketing management : _bA relationship approach / _cSvend Hollensen |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bPearson, _c2015 |
||
| 300 |
_axxxv, 683 p. : _bill. ; _c27 cm. |
||
| 505 | 0 | _a Assessing the competitiveness of the firm (internal) -- Assessing the external marketing situation -- Developing marketing strategies | |
| 650 | 0 |
_aRELATIONSHIP MARKETING _951711 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 650 | 0 |
_aRELATIONSHIP MARKETING _xCASE STUDIES _9213380 |
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| 850 | _aSPU | ||
| 942 |
_cGEN _2lcc |
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| 998 |
_atook 0815 _btook 0815 |
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| 999 | _c176036 | ||