000			01027nam a2200277 4500
999			_c176011
003			SPU
005			20190528100239.0
008			150808s2014 eng
020			_a9780470673096 _c1,800 Bht.
040			_aSPU
049			_aSPU_CHN
050	0	0	_aHF 5826 _bA38 2014
245	0	0	_aAdvertising and Society: An Introduction / _cCarol J. Pardun, edit
250			_a2nd ed.
260			_aHoboken : _bWiley, _c2014
300			_axiii, 296 p. : _bill. ; _c23 cm.
505	0		_a1. Introduction: Why dose everyone have an opinion about advertising? page 1-6
505	0		_aPart I Enduring issues page 7-8 -- 2. The economic impact of advertising page 9-23 -- 3. Advertising to children page 24-42 -- 4. Political advertising page 43-60 -- 5. Tobacco advertising page 61-83 -- 6. Alcohol advertising page 84-105 -- 7. Sex in advertising page 106-120 -- 8. Stereotypes in advertising page 121-134
505	0		_aPart II Emerging issues page 135-136 -- 9. Direct-to-consumer pharmaceutical advertising page 137-160 -- 10. Hyper-niche markets and advertising page 161-174 -- 11. Advertising and product placement in entertainment media page 175-190 -- 12. Advertising in previously hands-off journalistic environments page 191-207 -- 13. Advergames page 208-228 -- 14. Advertising and sporting events page 229-245 -- 15. Advertising to captive audiences page 246-264 -- 16. Advertising and social responsibility page 265-294
650		0	_aADVERTISING _xSOCAL ASPECTS _zUNITED STATES _938678
650		0	_aADVERTISING _xSOCIAL ASPECTS _9147842
650		0	_aADVERTISING _zUNITED STATES _938677
700			_9233840 _aPardun, Carol J. _eEditor
850			_aSPU
942			_cGEN _2lcc
998			_atook 0815 _btook 0815