000			01561nam a2200253 4500
999			_c175971
003			SPU
005			20220913160405.0
008			150807s2014 nju eng
020			_a9780857084903 _c1500 Bht.
040			_aSPU
049			_aSPU_CHN
050	0	0	_aHF 5415.1255 _bB69B 2014
100	1		_aBoyd, Linzi _9213332
245	1	0	_aBrand famous: How to get everyone talking about your business / _cLinzi Boyd
260			_aHoboken : _bCapstone, _c2014
300			_a287 p. : _bill. ; _c22 cm.
505	0		_aPart 1 Standing out from the crowd page 36-37 -- 1. Brand fame in the making? page 38-43 -- 2. What's holding you back? page 44-53 -- 3. How to move forwards page 54-63
505	0		_aPart 2 The five steps to stand-out brand success 64-69 -- 4.Step One #Discover - The true essence of your brand page 70-95 -- 5. Step Two #Create - Your product vision page 96-139 -- 6. Step Three #Connect - Connecting your product to your audience 140-161 -- 7. Step Four #Communicate - Creating conversations 162-171 -- 8. Touchpoint 1: Traditional print page 172-185 -- 9. Touchpoint 2: Social media and digital engagement page 186-201 -- 10. Touchpoint 3: Brand partnerships/collaborations page 202-217 -- 11. Touchpoint 4: Retail engagement 218-227 -- 12. Touchpoint 5: Experiential events page 228-243 -- 13. Step Five #Evaluate - Measuring your success as a stand-out brand page 244-267
650		0	_aBRANDING (MARKETING) _9160068
650		0	_936840 _aSTRATEGIC PLANNING
850			_aSPU
942			_cGEN _2lcc
998			_atook 0815 _btook 0815