000			01589nam a2200373ia 4500
005			20220427111211.0
008			150115s2011 cau ob 001 0 eng d
020			_a9781412980180
040			_aSPU
049			_bSPU-BK
050	1	4	_aHF 5415.3 _bB42H 2011
100	1		_aBearden, William O. _9209965
245	1	0	_aHandbook of marketing scales _h[electronic resource] : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
250			_a3rd ed.
260			_aThousand Oaks, Calif. : _bSAGE, _c2011
300			_axiv, 603 p. ; _c29 cm.
449		0	_a160100
500			_aPublished in cooperation with the Association for Consumer Research.
504			_aTraits and individual difference variables
504			_aValues and goals
504			_aInvolvement, information processing, and affect
504			_aReactions to marketing stimuli
504			_aAttitudes about theperformance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace
504			_aSales, sales management organizational behabior, and interfirm-intrafirm issues
504			_aIncludes index.
650		0	_aCONSUMER BEHAVIOR _xRESEARCH _9166917
650		0	_aMARKETING RESEARCH _934106
700	1		_aHaws, Kelly L. _9209962
700	1		_aNetemeyer, Richard G., _d1956- _9209963
856	7	8	_uhttp://site.ebrary.com/lib/ohiostate/Doc?id=10501952 _zConnect to resource
942			_cGEN
998			_aniparat 0115
999			_c172964