000			01577cam a2200301 i 4500
005			20190319134430.0
008			141126s2013 cau 000 0 eng
020			_a9781781251546 _c425 Bht.
040			_aSPU
049			_bSPU-BK
050	0	0	_aHD 30.28 _bR85G 2013
100	0		_aRumelt, Richard P. _9209681
245	1	0	_aGood strategy bad strategy : _bthe difference and why it matters / _cRichard P. Rumelt _h[book]
250			_a1st ed.
260			_aLondon : _bProfile Books Ltd, _c2013
300			_axii, 322 p. ; _c18 cm.
449		0	_a110200
504			_aIncludes bibliographical references and index
505	0		_a1 : Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2 : Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3 : Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head.
650		0	_936840 _aSTRATEGIC PLANNING
650		0	_aINDUSTRIAL MANAGEMENT _935024
650		0	_aLEADERSHIP _xCASE STUDIES _952000
650		0	_aLEADERSHIP _936515
910			_aคณะบริหารธุรกิจ _bศูนย์หนังสือธรรมศาสตร์ _c181114
942			_cGEN
998			_anok 1114
999			_c172603