| 000 | 01172nam a2200325 4500 | ||
|---|---|---|---|
| 005 | 20170415123550.0 | ||
| 008 | 140916s2013 eng | ||
| 020 |
_a9780071086967 _c862 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 9980.5 _bZ44S 2013 |
| 100 | 0 |
_aZeithaml, Valarie A. _970068 |
|
| 245 | 1 | 0 |
_aServices marketing : integrating customer focus across the firm / _cValarie A. Zeithaml _h[book] |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2013 |
||
| 300 |
_axxvii, 642 p. : _bill. ; _c25 cm. |
||
| 449 | 0 | _a220101 | |
| 500 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _a1.Foundations for services marketing | |
| 505 | 0 | _a2.Focus on the customer | |
| 505 | 0 | _a3.Understanding customer requirements | |
| 650 | 0 |
_aSERVICE INDUSTRIES _xMARKETING _946741 |
|
| 650 | 0 |
_aCUSTOMER SERVICES _946742 |
|
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 | 1 | 0 |
_aBitner, Mary Jo _970069 |
| 700 | 1 | 0 |
_aGremler, Dwayne D. _9187269 |
| 942 | _cGEN | ||
| 998 |
_atook 0914 _btook 0914 |
||
| 999 | _c171018 | ||