| 000 | 01057nam a2200289 4500 | ||
|---|---|---|---|
| 005 | 20171001150536.0 | ||
| 008 | 140916s2012 eng | ||
| 020 |
_a9789814336918 _c754 Bht. |
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| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.32 _bB52C 2012 |
| 100 | 0 |
_aBlackwell, Roger D. _9125190 |
|
| 245 | 1 | 0 |
_aConsumer behavior / _cRoger D. Blackwell, Paul W. Miniard, James F. Engel _h[book] |
| 260 |
_aSingapre : _bCengage Learnin, _c2012 |
||
| 300 |
_axxvii, 639 p. : _bill ; _c28 cm. |
||
| 449 | 0 | _a220101 | |
| 505 | 0 | _aPart I Introduction to consumer behavior | |
| 505 | 0 | _aPart II Consumer decision making | |
| 505 | 0 | _aPart III Individual determinants of consumer behavior | |
| 650 | 0 |
_aCONSUMER BEHAVIOR _986116 |
|
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 700 | 1 |
_aMiniard, Paul W. _9125191 |
|
| 700 | 1 |
_aEngel, James F. _9125192 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0914 _btook 0914 |
||
| 999 | _c171017 | ||