| 000 | 01183nam a2200337 4500 | ||
|---|---|---|---|
| 005 | 20170415123550.0 | ||
| 008 | 140913s2013 eng | ||
| 020 | _a9789810687977 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bK67M 2013 |
| 100 | 1 |
_aKotler, Philip _9114321 |
|
| 245 | 1 | 0 |
_aMarketing management : an Asian perspective / _cPhilip Kotler...[et al.] _hbook |
| 250 | _a6th ed. | ||
| 260 |
_aSingapore: _bPearson Education South Asia Pte Ltd, _c2013 |
||
| 300 |
_axxviii, 874 P. : _bill. ; _c27 cm. |
||
| 449 | 0 | _a220101 | |
| 500 | _aIncludes index | ||
| 505 | 0 | _aUnderstanding marketing management | |
| 505 | 0 | _acapturing marketing insights | |
| 505 | 0 | _aconnecting with customers | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 650 | 0 |
_aMARKETING _zASIA _xMANAGEMENT _957989 |
|
| 700 | 1 | 0 |
_aKeller, Kevin Lane, _d1956- _9121456 |
| 700 | 1 | 0 |
_aAng, Swee Hoon _9144307 |
| 700 | 1 | 0 |
_aLeong, Siew Meng _9207728 |
| 700 | 1 | 0 |
_aTan, Chin Tiong _9125581 |
| 942 | _cGEN | ||
| 998 |
_atook 0914 _btook 0914 |
||
| 999 | _c170990 | ||