000 00818nam a2200253 4500
005 20170210213019.0
008 140116s2011 eng
020 _a9780538476454
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHF 5415.122
_bB37S 2011
100 0 _aJohn E.G. Bateson
_948605
245 1 0 _aServices Marketing /
_cJohn E.G. Bateson
_h[book]
250 _a4th ed.
260 _aMason, Ohio :
_bSouth-Western,
_c2011
300 _axvii, 468 p. :
_bill ;
_c25 cm.
500 _aAn Overview of Services Marketing
650 0 _aPROFESSIONS
_xMARKETING
_952873
650 0 _aSERVICE INDUSTRIES
_xMARKETING
_946741
700 1 0 _aHoffman K. Douglas
_9117955
942 _cGEN
998 _atook 0114
_ckan 0114
999 _c166341