| 000 | 00990cam a22002654a 4500 | ||
|---|---|---|---|
| 005 | 20170415123518.0 | ||
| 008 | 130911s2004 njuab b 001 0 eng | ||
| 020 |
_a0131268466 _c815 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.122 _bL68S 2004 |
| 100 | 1 |
_aLovelock, Christopher H. _9100804 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. _h[book] |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2004. |
||
| 300 |
_axviii, 652 p. : _bill. ; _c26 cm. |
||
| 449 | 0 | _a220101 | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aPROFESSIONS _xMARKETING. _952873 |
|
| 650 | 0 |
_aSERVICE INDUSTRIES _xMARKETING. _946741 |
|
| 700 | 1 |
_aWirtz, Jochen. _9117258 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0913 _btook 0913 |
||
| 999 | _c164487 | ||