| 000 | 01089nam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20170415123517.0 | ||
| 008 | 130911 2006 njum b a001 0 eng | ||
| 020 |
_a047175529x _c2420 Bht. |
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| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bC63M 2006 |
| 100 | 1 |
_aCohen, William A., _d1937- _9119046 |
|
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen _h[book] |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c2006 |
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| 300 |
_axviii, 350 p. ; _c28 cm. |
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| 449 | 0 | _a210504 | |
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aPlanning the development of a marketing plan | |
| 505 | 0 | _aScanning your environment | |
| 505 | 0 | _aEstablishing goals and objectives | |
| 505 | 0 | _aDeveloping marketing strategy | |
| 505 | 0 | _aDeveloping marketing tactics | |
| 505 | 0 | _aForecasting for your marketing plan | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934112 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0913 _btook 0913 |
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| 999 | _c164486 | ||