| 000 | 01216nam a2200325 4500 | ||
|---|---|---|---|
| 005 | 20170415123511.0 | ||
| 008 | 130516s2013 cau eng | ||
| 020 |
_a9781111836825 (pbk. : student ed.) _b480 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHG | ||
| 050 | 0 | 0 |
_aHM 1221 _bH46P 2013 |
| 100 | 0 |
_aHendrix, Jerry A. _972381 |
|
| 245 | 1 | 0 |
_aPublic relations cases / _cJerry A. Hendrix, Darrell C. Hayes. _h[book] |
| 250 | _a9th ed. | ||
| 260 |
_aBelmont, CA. : _bThomson/Wadsworth, _c2013 |
||
| 300 |
_axxi, 425 p.: _bill. ; _c24 cm. |
||
| 449 | 0 | _aCHON09 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aSolving public relations problems | |
| 505 | 0 | _aReaching major audiences | |
| 505 | 0 | _aEmergency public relations | |
| 505 | 0 | _aIntegrated marketing communications | |
| 650 | 0 |
_aPUBLIC RELATIONS _vCASE STUDIES _zUNITED STATES _9117209 |
|
| 650 | 0 |
_aPUBLICITY _vCASE STUDIES _9117210 |
|
| 700 | 1 | 0 |
_aHayes, Darrell C. _9157490 |
| 700 | 1 | 0 |
_aKumar, Pallavi D. _9195631 |
| 942 | _cGEN | ||
| 998 |
_apim 0513 _bpim 0513 |
||
| 999 | _c163007 | ||