| 000 | 01523cam a22003258a 4500 | ||
|---|---|---|---|
| 005 | 20170210212554.0 | ||
| 008 | 130126s2006 enk b 001 0 eng | ||
| 020 | _a9780415401104 (hardback) | ||
| 020 | _a9780415401111 (pbk.) | ||
| 020 | _a0415401100 (hardback) | ||
| 020 | _a0415401119 (pbk.) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aK 3702 _bF47R 2006 |
| 100 | 1 |
_aFerrand, Alain _9194116 |
|
| 240 | 1 | 0 |
_aSports et Sponsoring. _lEnglish _9194117 |
| 245 | 1 | 0 |
_aRoutledge handbook of sports sponsorship : _bsuccessful strategies / _cAlain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson _h[book] |
| 260 |
_aAbingdon, Oxon ; _aNew York : _bRoutledge, _c2006 |
||
| 300 |
_a278 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion. | |
| 650 | 0 |
_aSPORTS SPONSORSHIP _xLAW AND LEGISLATION _9194118 |
|
| 650 | 0 |
_aSPORTS SPONSORSHIP _9194119 |
|
| 700 | 1 |
_aTorrigiani, Luiggino _9194120 |
|
| 700 | 1 |
_aCamps, Andreu _9194121 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0615/2006017953.html |
| 942 | _cGEN | ||
| 998 | _anok 0113 | ||
| 999 | _c161947 | ||