000 01044nam a2200277 4500
005 20171102163237.0
008 130119s2010 enk eng
020 _a9780521167376 (pbk.)
040 _aSPU
049 _bSPU-BK
050 0 0 _aHF 5414
_bD66P 2010
100 0 _aDonovan, Rob,
_d1944-
_9193869
245 1 0 _aPrinciples and practice of social marketing :
_ban international perspective /
_cRob Donovan and Nadine Henley
_h[book]
260 _aCambridge :
_bCambridge University Press,
_c2010
300 _a504 p. :
_bill. ;
_c25 cm.
449 0 _a110203
505 0 _aSocial marketing and social change
505 0 _aPrinciples of marketing
505 0 _aResearch and evaluation
650 0 _aSOCIAL MARKETING
_950734
700 1 0 _aHenley, Nadine
_9193870
910 _aดร.จรรยา
_bบุ๊คเชนจ์
_c200911/071011
942 _cGEN
998 _ajirawan 0113
999 _c161746