| 000 | 01136cam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20170210212501.0 | ||
| 008 | 121219s2003 enka b 001 0 eng d | ||
| 020 |
_a0750659807 _c1650 Bht. |
||
| 020 | _a9780750659802 | ||
| 040 | _aSPU | ||
| 050 | 0 | 0 |
_aHD 69.B7 _bD45C 2003 |
| 100 | 1 |
_aDe Chernatony, Leslie _9192675 |
|
| 245 | 1 | 0 |
_aCreating powerful brands in consumer, service and industrial markets / _cLeslie de Chernatony and Malcolm McDonald _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBurlington, MA : _bElsevier/Butterworth-Heinemann, _c2003 |
||
| 300 |
_axvii, 467 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xPLANNING _983543 |
|
| 650 | 0 |
_aBRANDING (MARKETING) _9160068 |
|
| 700 | 1 |
_aMcDonald, Malcolm _9153783 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0601/2005357186.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html |
| 942 | _cGEN | ||
| 998 | _anok 1212 | ||
| 999 | _c160947 | ||