000 01117nam a2200289 4500
005 20190319134430.0
008 120922s2012 eng
020 _a9781118273210
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHF 5414
_bH56S 2012
100 0 _aHinchcliffe, Dion.
_9190426
245 1 0 _aSocial business by design : transformative social media strategies for the connected company /
_cDion Hinchcliffe, Peter Kim
_h[book]
260 _aSan Francisco, CA :
_bJossey-Bass,
_c2012
300 _aix, 240 p. :
_bill ;
_c24 cm.
449 0 _aCHON09
500 _aIncludes bibliographical references and index
505 0 _a1.Adapting Organizations to the Twenty-First Century
505 0 _a2.The Techniques of Social Business
505 0 _a3.Social Business Design and Strategy
650 0 _aSOCIAL MEDIA
_xMARKETING
_9147060
650 0 _936840
_aSTRATEGIC PLANNING
700 1 0 _aKim, Peter, 1974-
_9190427
942 _cGEN
998 _atook 0912
_btook 0912
999 _c159336