| 000 | 01220nam a22003014a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20250305145311.0 | ||
| 008 | 120620s2012 mau||||| |||| 00| 0 eng d | ||
| 020 |
_a9780071314404 (alk. paper) _c2167 Bht |
||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aHF 5823 _bB44A 2012 |
| 100 | 1 |
_aBelch, George E. _989697 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch _h[book] |
| 250 | _aNinth edition | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2012 |
||
| 300 |
_axxxiv, 828 pages : _billustrations ; _c29 cm. |
||
| 449 | 0 | _a110241 | |
| 504 | _aIncludes glossary and index | ||
| 505 | 0 | _aPart One Integrated marketing communications -- Part Two Integrated marketing program situation analysis -- Part Three Analyzing the communication process -- Part Four Objectives and budeting for integrated marketing communications programs | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 700 | 1 |
_aBelch, Michael A. _969576 |
|
| 910 |
_aบริจาค _c050325 _pF069189 |
||
| 942 |
_cGEN _2lcc |
||
| 998 |
_apim 0612 _aniparat 0325 _bpim 0612 |
||
| 999 | _c157551 | ||