| 000 | 01060nam a2200289 4500 | ||
|---|---|---|---|
| 005 | 20170415123442.0 | ||
| 008 | 120608s2012 eng | ||
| 020 | _a9780538479868 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bS45A 2012 |
| 100 | 0 |
_aSemenik, Richard J. _971347 |
|
| 245 | 1 | 0 |
_aAdvertising and promotions : an integrated brand approach / _cRichard J. Semenik _h[book] |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western, _c2012 |
||
| 300 |
_axii, 710 p. : _bill. ; _c28 cm. |
||
| 449 | 0 | _a220101 | |
| 505 | 0 | _a1.Advertising and integrated brand promotion in business and society | |
| 505 | 0 | _a2.Analyzing the environment for adertising and integrated brand promotion | |
| 505 | 0 | _a3.The creative process | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 700 | 1 | 0 |
_aO'Guinn, Thomas C. _9101582 |
| 700 | 1 | 0 |
_aAllen, Chris T. _971576 |
| 942 | _cGEN | ||
| 998 |
_atook 0612 _btook 0612 |
||
| 999 | _c157227 | ||