| 000 | 00999nam a2200277 4500 | ||
|---|---|---|---|
| 005 | 20170415123442.0 | ||
| 008 | 120608s2006 eng | ||
| 020 |
_a9780750680066 _c1090 Bht. |
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| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415 _bO42M 2006 |
| 100 | 0 |
_aOldroyd, Michael _9187274 |
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| 245 | 1 | 0 |
_aMarketing environment, 2006-2007 / _cMichael Oldroyd _h[book] |
| 260 |
_aAmsterdam ; Boston : _bElsevier, _c2006 |
||
| 300 |
_axiii, 345 p. : _bill. ; _c30 cm. |
||
| 449 | 0 | _a210203 | |
| 500 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _a1.The nature of the organization and the impact of its environment | |
| 505 | 0 | _a2.The micro-environment | |
| 505 | 0 | _a3.Analysis of the competitive environment | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 650 | 0 |
_aMARKETING _934000 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0612 _btook 0612 |
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| 999 | _c157222 | ||