000 00872nam a2200265 4500
005 20170210212000.0
008 120303s2001 us eng
020 _a076191286x
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHD 59
_bH42H 2001
100 1 _aHeath, Robert L.
_9179798
245 1 0 _aHandbook Of Public Relations /
_cRobert L. Heath
_h[book]
250 _a2nd ed.
260 _aNew York :
_bGeorge Felton,
_c2001
300 _a256 p. :
_bCol.ill ;
_c25 cm.
504 _aSECTION 1 : Defining the discipline
504 _aSECTION 2 : Defining the practice
504 _aSECTION 3 : In search of best practices
504 _aSECTION 4 : Public relations in cyberspace
650 0 _aPUBLIC RELATIONS
_937301
942 _cGEN
998 _atook 0212
_btook 0212
999 _c155696