| 000 | 01169nam a22003494a 4500 | ||
|---|---|---|---|
| 005 | 20251208151555.0 | ||
| 008 | 120118s2011 maum b a001 0 eng | ||
| 020 |
_a9780071289238 _c790 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415.153 _b.C72N 2011 |
| 100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- _9156313 |
|
| 245 | 1 | 0 |
_aNew products management / _cMerle Crawford, Anthony Di Benedetto _h[book] |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2011 |
||
| 300 |
_axvi, 576 p. : _bill. ; _c25 cm. |
||
| 490 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _9111657 |
|
| 449 | 0 | _a110703 | |
| 449 | 0 | _a110210 | |
| 504 | _aIncludes appendix and index | ||
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aOverview and opportunigy indentification/selection | |
| 505 | 0 | _aConcept generation | |
| 505 | 0 | _aConcept/project evaluation | |
| 650 | 0 |
_aNEW PRODUCTS _xMANAGEMENT _941292 |
|
| 700 | 1 |
_aDi Benedetto, C. Anthony. _9101675 |
|
| 910 |
_aอ.ปลาลี _bจุฬา _c240112/020312 |
||
| 942 | _cGEN | ||
| 998 | _aniparat 0512 | ||
| 998 |
_apim 0112 _bpim 0112 |
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| 999 | _c154564 | ||