| 000 | 01034nam a2200289 4500 | ||
|---|---|---|---|
| 005 | 20170210211838.0 | ||
| 008 | 120114s2011 eng | ||
| 020 | _a9781412979900 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.32 _bM66C 2011 |
| 100 | 0 |
_aMooij, Marieke K. de, _d1943- _9113346 |
|
| 245 | 1 | 0 |
_aConsumer behavior and culture : consequences for global marketing and advertising / _cMarieke K de Mooij _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bSAGE, _c2011 |
||
| 300 |
_axv, 403 p. ; _c23 cm. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 505 | 0 | _aConsumer behavior across cultures | |
| 505 | 0 | _aValues and culture | |
| 505 | 0 | _aConvergence and divergence in consumer behavior | |
| 650 | 0 |
_aCONSUMER BEHAVIOR _xCROSS CULTURAL STUDIES _957974 |
|
| 650 | 0 |
_aCONSUMERS _xPSYCHOLOGY _957975 |
|
| 650 | 0 |
_aMARKETING _934000 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0112 _btook 0112 |
||
| 999 | _c154508 | ||