| 000 | 01216nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20170210211838.0 | ||
| 008 | 120114s2010 eng | ||
| 020 | _a9781849201469 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bH32A 2010 |
| 100 | 0 |
_aHackley, Christopher _9183317 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications approach / _cChris Hackley _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bSAGE, _c2010 |
||
| 300 |
_axii, 333 p. ; _c23 cm. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 505 | 0 | _a1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach | |
| 505 | 0 | _a2 Theorizing Advertising and Promotion | |
| 505 | 0 | _a3 The Brand and Integrated Marketing Communications Planning | |
| 505 | 0 | _a4 Advertising Agencies: Creative Work and Management Processes | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aADVERTISING _xSOCIAL ASPECTS _9147842 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 650 | 0 |
_aADVERTISING _xBRAND NAME PRODUCTS _955933 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0112 _btook 0112 |
||
| 999 | _c154506 | ||