000 00985nam a2200277 4500
005 20170210211838.0
008 120114s2010 eng
020 _a9780415544665
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHF 5828.4
_bT52A 2010
100 0 _aTibbs, Andy, 1964-
_9183309
245 1 0 _aAdvertising : its business, culture and careers /
_cAndy Tibbs
_h[book]
260 _aNew York :
_bRoutledge,
_c2010
300 _ax, 217 p. :
_bCol.ill ;
_c25 cm.
500 _aIncludes bibliographical references and indexes
505 0 _aDoes advertising need another graduate?
505 0 _aResisting the usual
505 0 _aMaking the disinterested interested
505 0 _aThe future is bright, the future is digital
505 0 _aIs creativity in your DNA?
650 0 _aADVERTISING
_xVOVATIONAL GUIDANCE
_9183310
942 _cGEN
998 _atook 0112
_btook 0112
999 _c154501