| 000 | 01019nam a2200277 4500 | ||
|---|---|---|---|
| 005 | 20170210211835.0 | ||
| 008 | 120113s2010 eng | ||
| 020 | _a9780415990462 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aP 96.E25 _bA42M 2010 |
| 100 | 0 |
_aAlbarran, Alan B. _9181739 |
|
| 245 | 1 | 4 |
_aThe media economy / _cAlan B. Albarran _h[book] |
| 260 |
_aNew York : _bRoutledge, _c2010 |
||
| 300 |
_axi, 202 p. ; _c23 cm. |
||
| 505 | 0 | _aUnderstanding the media economy | |
| 505 | 0 | _aTheories and approaches used to examine the media economy | |
| 505 | 0 | _aKey concepts to understand the media economy | |
| 505 | 0 | _aEvolving markets in the media economy | |
| 505 | 0 | _aMulti-platform media enterprises | |
| 650 | 0 |
_aMASS MEDIA _xECONOMIC ASPECTS _9129410 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0112 _btook 0112 |
||
| 999 | _c154427 | ||