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_aHF 5823 _bS54I 2010 |
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_aShimp, Terence A. _970598 |
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| 245 | 1 | 0 |
_aIntegrated marketing communicationa in advertising and promotion / _cTerence A. Shimp _h[book] |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia : _bSouth-Western, _c2010 |
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| 300 |
_axx, 668 : _bCol.ill , _c27 cm. |
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_aADVERTISING _936801 |
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_aCOMMUNICATION IN MARKETING _948624 |
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_aอ.กิ่งแก้ว _bจุฬาฯ _c270411/160611 |
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