| 000 | 01061nam a2200265 4500 | ||
|---|---|---|---|
| 005 | 20170415123424.0 | ||
| 008 | 110914s2010 enk eng | ||
| 020 | _a9780199587407 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.1255 _bH64C 2010 |
| 100 | 0 |
_aHolt, Douglas B. _9181929 |
|
| 245 | 1 | 0 |
_aCultural strategy : _busing innovative ideologies to build breakthrough brands / _cDouglas Holt and Douglas Cameron. |
| 260 |
_aOxford : _bOxford University Press, _c2010 |
||
| 300 |
_axv, 387 p. : _bill. ; _c24 cm. |
||
| 449 | _a110203 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBRANDING (MARKETING) _9160068 |
|
| 650 | 0 |
_aMARKETING _xSOCIAL ASPECTS _9181930 |
|
| 650 | 0 |
_aBRANDING (MARKETING) _vCASE STUDIES _9181931 |
|
| 700 | 1 | 0 |
_aCameron, Douglas. _9181932 |
| 910 |
_aดร.สุนันทา _bลีดเดอร์ _c240411/240511 |
||
| 942 | _cGEN | ||
| 999 | _c153166 | ||