| 000 | 01027nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250613002228.0 | ||
| 008 | 110907s2506 enkaf f b 001 0 eng | ||
| 020 | _a0750663618 (pbk.) | ||
| 040 | _aSPU | ||
| 050 | 4 |
_aGT 3405 _bM37I 2006 |
|
| 100 | 1 |
_aMasterman, Guy. _987402 |
|
| 245 | 1 | 0 |
_aInnovative marketing communications : _bstrategies for the events industry / _cGuy Masterman, Emma H. Wood _h[book] |
| 260 |
_aOxford : _bElsevier/Butterworth-Heinemann, _c2006 |
||
| 300 |
_axxi, 322 p. : _bill. ; _c25 cm. |
||
| 490 | 0 |
_aEvents management series _9127037 |
|
| 449 | 0 | _a110602 | |
| 504 | _aIncludes appendix and index. | ||
| 505 | 0 | _aTntegrated marketing communications | |
| 505 | 0 | _aCommunications toolkit | |
| 505 | 0 | _aEvents as communications tools | |
| 650 | 0 |
_aSPECIAL EVENTS _xMANAGEMENT _988176 |
|
| 650 | 0 |
_aSPECIAL EVENTS _xMARKETING _9181750 |
|
| 700 | 1 | 0 |
_aWood, Emma H _9123986 |
| 910 |
_aดร.วิรัชญ์ _bลีดเดอร์ _c210411/240511 |
||
| 942 | _cGEN | ||
| 999 | _c153042 | ||