| 000 | 01180nam a2200289 4500 | ||
|---|---|---|---|
| 005 | 20171220150249.0 | ||
| 008 | 110903s2011 pau eng | ||
| 020 | _a9781605667928 | ||
| 020 | _a1605667927 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5821 _bH36 2011 |
| 245 | 0 | 0 |
_aHandbook of research on digital media and advertising : _buser generated content consumption / _c[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. _h[book] |
| 260 |
_aHershey, PA : _bInformation Science Reference, _c2011 |
||
| 300 |
_axxvi, 742 p. : _bill. ; _c29 cm. |
||
| 449 | 0 | _a110601 | |
| 650 | 0 |
_aADVERTISING _xSOCIAL ASPECTS _9147842 |
|
| 650 | 0 |
_aINTERNET MARKETING _xSOCIAL ASPECTS _9181669 |
|
| 650 | 0 |
_aCONSUMER BEHAVIOR _986116 |
|
| 650 | 0 |
_aDIGITAL MEDIA _xSOCIAL ASPECTS _9152711 |
|
| 700 | 1 | 0 |
_aDaugherty, Terry, _d1971- _9181671 |
| 700 | 1 | 0 |
_aEastin, Matthew S. _9181670 |
| 700 | 1 | 0 |
_aBurns, Neal M., _d1933- _9181672 |
| 910 |
_aอ.รัสภา _bบุ๊คเน็ท _c250311/290411 |
||
| 942 | _cGEN | ||
| 999 | _c152996 | ||