| 000 | 00904nam a2200265 4500 | ||
|---|---|---|---|
| 005 | 20170210211602.0 | ||
| 008 | 110803s2011 eng | ||
| 020 | _a9780538467445 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bF47M 2011 |
| 100 | 0 |
_aFerrell, O. C. _988041 |
|
| 245 | 1 | 0 |
_aMarketing management strategies / _cO C Ferrell _h[book] |
| 250 | _a5th ed. | ||
| 260 |
_aAustralia : _bSouth-Western, Cengage Learning, _c2011 |
||
| 300 |
_axxii, 746 p. : _bill ; _c26 cm. |
||
| 505 | 0 | _aMarketing in today's economy | |
| 505 | 0 | _aStrategic marketing planning | |
| 505 | 0 | _aMarketing ethics and social responsibility in strategic planning | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 | 0 |
_aHartline, Michael D. _988043 |
| 942 | _cGEN | ||
| 998 |
_atook 0811 _btook 0811 |
||
| 999 | _c152278 | ||