000 01227nam a2200325 4500
005 20170415123420.0
008 110115s2012 eng
020 _a9780071317153
_c830 Bht.
040 _aSPU
049 _bSPU-CHN SPU-CHG
050 0 0 _aP 90
_bB37I 2012
100 0 _aBaran, Stanley J.
_969935
245 1 0 _aIntroduction to mass communication : media literacy and culture /
_cStanley J. Baran
_h[book]
250 _a7th ed.
260 _aBoston :
_bMcGraw-Hill,
_c2012
300 _axx, 449 p. :
_bcol.ill ;
_c28 cm.
449 0 _aCHON09
449 0 _a210601
500 _aIncludes bibliographical references and index
505 0 _aLaying the groundwork
505 0 _aMedia, media industries and media audiences
505 0 _aSupporting industries
650 0 _aMASS MEDIA
_937969
650 0 _aMASS MEDIA AND CULTURE
_955104
650 0 _aMEDIA LITERACY
_955105
942 _cGEN
998 _atook 0711
_btook 0711
999 _c152228