| 000 | 01403nam a2200277 4500 | ||
|---|---|---|---|
| 005 | 20170427145540.0 | ||
| 008 | 110525s2010 mau eng | ||
| 020 | _a9781422157299 (hardcover : alk. paper) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5438.5 _bK67B 2010 |
| 100 | 0 |
_aKotter, John P. _9123161 |
|
| 245 | 1 | 0 |
_aBuy-in : _bsaving your good idea from getting shot down / _cJohn P. Kotter, Lorne A. Whitehead _h[book] |
| 260 |
_aBoston, Mass. : _bHarvard Business Review Press, _c2010 |
||
| 300 |
_axi, 192 p. ; _c22 cm. |
||
| 449 | 0 | _a110203 | |
| 505 | 0 | _aThe Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three | |
| 505 | 0 | _aThe method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas. | |
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 650 | 0 |
_951708 _aCREATIVE ABILITY IN BUSINESS |
|
| 650 | 0 |
_aPUBLIC RELATIONS _937301 |
|
| 700 | 1 | 0 |
_aWhitehead, Lorne A _9178660 |
| 910 |
_aอ.จินดา _bประเทศอินเดี่ย _c070311/250311 |
||
| 942 | _cGEN | ||
| 999 | _c150163 | ||