| 000 | 01025nam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20230717152805.0 | ||
| 008 | 110524s2010 enkm sb @000 0 eng | ||
| 020 | _a9780749461508 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 1 | 4 |
_aHF 5415.13 _bW47H 2010 |
| 100 | 1 |
_aWestwood, John, _d1947- _9178646 |
|
| 245 | 1 | 0 |
_aHow to write a marketing plan / _cJohn Westwood _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2010 |
||
| 300 |
_avi, 130 p. : _bill. ; _c22 cm. |
||
| 449 | _a110203 | ||
| 490 | 0 | _aCreating success. | |
| 504 | _aIncludes appendix | ||
| 505 | 0 | _aStages in the preparation of a marketing plan audit | |
| 505 | 0 | _aObjectives, strategies and action plans | |
| 505 | 0 | _aDistribution, promotion and budgets | |
| 505 | 0 | _aWriting the plan | |
| 505 | 0 | _aPresenting the plan, follow-up and revision | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934000 |
|
| 910 |
_aอ.จินดา _bประเทศอินเดีย _c070311/250311 |
||
| 942 | _cGEN | ||
| 999 | _c150157 | ||