000 01223cam a2200361 a 4500
005 20240806104341.0
008 120525s2009 maua b 001 0 eng
020 _a9781422177808 (hbk. : alk. paper)
040 _aSPU
049 _bSPU-BK
050 0 0 _aHD 53
_bM37D 2009
100 1 _aMartin, Roger
_9178096
245 1 4 _aThe design of business :
_bwhy design thinking is the next competitive advantage /
_cRoger Martin
_h[book]
260 _aBoston, Mass. :
_bHarvard Business Press,
_c2009
300 _axiii, 191 p. :
_bill. ;
_c22 cm.
449 0 _a110200
504 _aIncludes bibliographical references and index
505 0 _aThe Knowledge Funnel
505 0 _aThe Reliability Bias
505 0 _aDesign Thinking
505 0 _aTransforming the Corporation
505 0 _aThe Balancing Act
505 0 _aWorld-Class Explorers
505 0 _aGetting Personal
650 0 _951708
_aCREATIVE ABILITY IN BUSINESS
650 0 _aLATERAL THINKING
_9186702
650 0 _aCREATIVE THINKING
_947541
650 0 _aKNOWLEDGE MANAGEMENT
_950348
650 0 _aMANGEMENT
_941751
910 _aอ.ปวเรศร์
_bคิโนะคูนิยะ
_c020411/180811
942 _cGEN
999 _c149671