| 000 | 01327nam a2200373 4500 | ||
|---|---|---|---|
| 005 | 20170415123404.0 | ||
| 008 | 110115s2010 cau eng | ||
| 020 | _a9781412974912 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bA47A 2010 |
| 100 | 0 |
_aAltstiel, Tom _9176776 |
|
| 245 | 1 | 0 |
_aAdvertising creative : strategy, copy + design / _cTom Altstiel, Jean Grow _h[book] |
| 260 |
_aLos Angeles : _bSAGE, _c2010 |
||
| 300 |
_axx, 347 p. : _bill ; _c28 cm. |
||
| 449 | 0 | _a110601 | |
| 500 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aCopy, design, and creativity | |
| 505 | 0 | _aBefore you get started | |
| 505 | 0 | _aBranding -- Strategy | |
| 505 | 0 | _aIssues in a changing marketplace | |
| 505 | 0 | _aConcepting | |
| 505 | 0 | _aDesign | |
| 505 | 0 | _aCampaigns | |
| 505 | 0 | _aHeadlines and taglines | |
| 505 | 0 | _aBody copy | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 700 | 1 | 0 |
_aGrow, Jean _9176777 |
| 910 |
_aดร.วิรัชญ์ _bลีดเดอร์ _c210411/240511 |
||
| 942 | _cGEN | ||
| 998 |
_atook 0111 _btook 0111 |
||
| 999 | _c148317 | ||