| 000 | 00958nam a2200301 4500 | ||
|---|---|---|---|
| 005 | 20250613002154.0 | ||
| 008 | 110115s2010 eng | ||
| 020 | _a9780749451080 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 59 _bG73P 2010 |
| 100 | 0 |
_aGregory, Anne _970651 |
|
| 245 | 1 | 0 |
_aPlanning and managing public relations campaigns : a strategic approach / _cAnne Gregory _h[book] |
| 250 | _a3rd ed | ||
| 260 |
_aLondon : _bKogan Page, _c2010 |
||
| 300 |
_axi, 186 p. ; _c23 cm. |
||
| 490 | 0 |
_aPR in practice series. _9131694 |
|
| 500 | _aIncludes index | ||
| 505 | 0 | _a1. Planning and managing : the context | |
| 505 | 0 | _a2. Public relations in context | |
| 505 | 0 | _a3. Starting the planning process | |
| 505 | 0 | _a4. Research and analysis | |
| 650 | 0 |
_aPUBLIC RELATIONS _xMANAGEMENT _952624 |
|
| 650 | 0 |
_aPUBLIC RELATIONS _xGREAT BRITAIN _9176763 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0111 _btook 0111 |
||
| 999 | _c148306 | ||