| 000 | 00938nam a2200289 4500 | ||
|---|---|---|---|
| 005 | 20250613002154.0 | ||
| 008 | 110115s2009 eng | ||
| 020 | _a9781856176118 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.1265 _bJ32C 2009 |
| 100 | 0 |
_aJackson, Steve _9101149 |
|
| 245 | 1 | 0 |
_aCult of analytics : driving online marketing strategies using Web analytics / _cSteve Jackson _h[book] |
| 260 |
_aAmsterdam : _bElsevier/Butterworth-Heinemann, _c2009 |
||
| 300 |
_axviii, 265 p. : _bill. ; _c25 cm. |
||
| 490 | 0 |
_aE-marketing essentials _9176750 |
|
| 500 | _aIncludes index | ||
| 505 | 0 | _aThe organizational hub and spoke method | |
| 505 | 0 | _aUnderstanding reach, engage | |
| 505 | 0 | _aHow to develop KPIs | |
| 505 | 0 | _aPlanning quick wins | |
| 650 | 0 |
_aINTERNET MARKETING _946868 |
|
| 650 | 0 |
_aWEB USAGE MINING _9176751 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0111 _btook 0111 |
||
| 999 | _c148297 | ||