| 000 | 01327nam a2200337 4500 | ||
|---|---|---|---|
| 005 | 20190401175331.0 | ||
| 008 | 100823s2553 eng | ||
| 020 |
_a9781439080702 _c1,090 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHD 30.4 _bZ55B 2010 |
| 100 | 0 |
_aZikmund, William G. _970323 |
|
| 245 | 1 | 0 |
_aBusiness research methods / _cWilliam G. Zikmund. |
| 250 | _a8th ed. | ||
| 260 |
_aFort Worth, TX : _bDryden Press, _c2010 |
||
| 300 |
_axxii, 674 p. : _bill.; _c26 cm. |
||
| 449 | 0 | _a110210 | |
| 449 | 0 | _a110700 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aintroduction | |
| 505 | 0 | _abeginning stages of the research process | |
| 505 | 0 | _aresearh methods for collecting primary data | |
| 505 | 0 | _ameasurement concepts | |
| 505 | 0 | _asampling and fieldwork | |
| 650 | 0 |
_aMANAGEMENT _xRESEARCH _940076 |
|
| 650 | 0 |
_aBUSINESS _xRESEARCH _940077 |
|
| 910 |
_aอาจารย์ประจำหลักสูตร _bศูนย์หนังสืิจุฬาฯ _c100802 |
||
| 942 | _cGEN | ||
| 998 | _akul 0810 | ||
| 999 | _c145779 | ||