| 000 | 00880nam a2200289 4500 | ||
|---|---|---|---|
| 005 | 20210310080318.0 | ||
| 008 | 100427s2006 eng | ||
| 020 |
_a2940373183 _c1295 Bht. |
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| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bB87F 2006 |
| 100 | 0 |
_aBurtenshaw, Ken _9171707 |
|
| 245 | 1 | 4 |
_aThe fundamentals of creative advertising / _cKen Burtenshaw _h[book] |
| 260 |
_aLausanne ; [Worthing] : _bAVA Academia, _c2006 |
||
| 300 |
_a176 p. : _bCol.ill ; _c23 cm. |
||
| 505 | 0 | _aHow to get the most out of this book | |
| 505 | 0 | _aIntroduction | |
| 505 | 0 | _aThe agency structure | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aADVERTISING CAMPAIGNS _952038 |
|
| 650 | 0 |
_aCOMMERCIAL ARTS _988038 |
|
| 700 | 1 | 0 |
_aMahon, Nik _9171708 |
| 700 | 1 | 0 |
_aBarfoot, Caroline _9171709 |
| 942 | _cGEN | ||
| 998 |
_atook 0410 _btook 0410 |
||
| 999 | _c142896 | ||