| 000 | 01164nam a22002894a 4500 | ||
|---|---|---|---|
| 005 | 20180701093232.0 | ||
| 008 | 100319s2009 enkm b a001 0 eng | ||
| 020 |
_a9780749454777 _c1495 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHG | ||
| 050 | 0 | 0 |
_aHD 9999.L852 _bK36L 2009 |
| 100 | 1 |
_aKapferer, Jean-No่el. _9119747 |
|
| 245 | 1 | 4 |
_aThe luxury strategy: _bbreak the rukes of marketing to build luxury brand / _cJean No่el Kapferer and V. Bastien _h[book] |
| 260 |
_aLondon : _bKogan Page, _c2009 |
||
| 300 |
_ax, 323 p. : _bill.: _c24 cm. |
||
| 449 | 0 | _a110210 | |
| 504 | _aIncludes bibliographical references (p. [300]-304) and index | ||
| 505 | 0 | _aPart 1 : Back to luxury fundamentals | |
| 505 | 0 | _aPart 2 : Luxury brands need specific management | |
| 650 | 0 |
_aLUXURIES _xMARKETING _9170859 |
|
| 650 | 0 |
_aLUXURY GOODS INDUSTRY _9170857 |
|
| 650 | 0 |
_aPRODUCT MANAGEMENT _949600 |
|
| 700 | 1 | 0 |
_aBastien, Vincent _9170858 |
| 942 | _cGEN | ||
| 998 |
_apim 0310 _bpim 0310 |
||
| 999 | _c142108 | ||