000 00986pam a2200253 a 4500
005 20170415123343.0
008 100228s2009 a b 001 0 eng
020 _a9789814281447
_c730 Bht.
049 _bSPU-CHG
050 0 0 _aHF 5415.135
_bJ34S 2009
100 1 _aJain, Subhash C.,
_d1942-
_9117606
245 1 0 _aStrategic marketing /
_cSubhash C. Jain, George T. Haley
_h[book]
260 _aSingapore :
_bCengage Learning,
_c2009
300 _a685 p. :
_bill.;
_c26 cm.
449 0 _a110210
504 _aIncludes bibliographical references and indexes.
650 0 _aMARKETING
_xDECISION MAKING.
_938485
650 0 _aMARKETING
_xMANAGEMENT.
_934112
650 0 _aMARKETING
_xMANAGEMENT
_xCASE STUDIES
_937374
700 1 0 _aHaley, George T.
_9125578
942 _cGEN
998 _apim 0210
_bpim 0210
999 _c141903