| 000 | 01276pam a22003254a 4500 | ||
|---|---|---|---|
| 005 | 20170210210041.0 | ||
| 008 | 091127s2010 njum b a001 0 eng | ||
| 020 |
_a9780470088586 _c3390 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aTX 911.3.M3 _bR44H 2010 |
| 100 | 1 |
_aReid, Robert D. _9117836 |
|
| 245 | 1 | 0 |
_aHospitality marketing management / _cRobert D. Reid, David C. Bojanic _h[book] |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, N.J.: _bJohn Wiley & Sons, _c2010 |
||
| 300 |
_axv, 656 .p : _bCol.ill ; _c28 cm. |
||
| 504 | _aIncludes index | ||
| 505 | 0 | _aChapter 1 : The functions of marketing | |
| 505 | 0 | _aChapter 2 : Introduction to hospitality services marketing | |
| 505 | 0 | _aChapter 3 : Understanding the behavior of hospitality consumers | |
| 505 | 0 | _aChapter 4 : Market segmentation and positioning | |
| 650 | 0 |
_aHOSPITALITY INDUSTRY _xMARKETING _951434 |
|
| 650 | 0 |
_aFOOD SERVICE MANAGEMENT _938030 |
|
| 650 | 0 |
_aRESTAURANTS _xMARKETING _951470 |
|
| 700 | 1 | 0 |
_aBojanic, David C. _9105944 |
| 942 | _cGEN | ||
| 998 |
_atook 1109 _btook 1109 |
||
| 999 | _c139679 | ||