| 000 | 01153nam a2200325 4500 | ||
|---|---|---|---|
| 005 | 20170719130209.0 | ||
| 008 | 091112s2006 enk eng | ||
| 020 |
_a0415380790 _c746 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bM66M 2006 |
| 100 | 0 |
_aMoore, Karl, _d1955- _9166916 |
|
| 245 | 1 | 0 |
_aMarketing : _bthe basics / _cKarl Moore, Niketh Pareek _h[book] |
| 260 |
_aLondon : _bRoutledge, _c2006 |
||
| 300 | _avi, 220 p. | ||
| 449 | 0 | _a110203 | |
| 504 | _aIncludes glossary and index | ||
| 505 | 0 | _aWhat is marketing management | |
| 505 | 0 | _aMaketing as a corporate function | |
| 505 | 0 | _aProduct and placement | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 650 | 0 |
_aCONSUMER BEHAVIOR _xRESEARCH _9166917 |
|
| 650 | 0 |
_aEXPORT MARKETING _xMANAGEMENT _938727 |
|
| 700 | 1 | 0 |
_aPareek, Niketh _9166918 |
| 910 |
_aอ.ชลดา _bคิโนะคูนิยะ _c080609/210909 |
||
| 942 | _cGEN | ||
| 998 | _aniparat 1109 | ||
| 999 | _c139135 | ||