000 01139pam a2200277 a 4500
005 20170415123324.0
008 090915s1992 njua b 001 0 eng
020 _a0130162051
049 _bSPU-BK
050 0 0 _aHF 5823
_bW44A 1992
100 1 _aWells, William,
_d1926-
_9143869
245 1 0 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_c1992.
300 _a1 v. (various pagings) :
_bill. (some col.) ;
_c28 cm.
449 0 _a110600
504 _aIncludes bibliographical references and index.
650 0 _aADVERTISING.
_936801
700 1 _aBurnett, John,
_d1944-
_9114317
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
_994523
942 _cGEN
998 _aNuch 0909
999 _c136686