000			01817nam a2200385ia 4500
005			20170415123322.0
008			090823s2007 m a001 0 eng d
020			_a9780470517918 (cloth : alk. paper) _c2268 Bht .
040			_aSPU
049			_bSPU-CHG
050			_aHF 5415.1255 _bK56M 2007
100	1		_aKing, Stephen _9113416
245	1	4	_aA master class in brand planning : _bthe timeless works of Stephen King / _cedited by Judie Lannon, Merry Baskin. _h[book]
260			_aHoboken, NJ : _bJohn Wiley & Sons, _c2007
300			_axliii, 351 p. : _bill. ; _c26 cm.
449		0	_a110210
500			_aA selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.
504			_aIncludes bibliographical references and index.
505	0		_aPart I Planning : role and structure
505	0		_aPart II Planning : craft skills
505	0		_aPart III Market research
650	0	0	_aBRANDING (MARKETING) _xMANAGEMENT _9163668
650		0	_aBRAND NAME PRODUCTS _951706
650		0	_aNEW PRODUCTS _972652
650		0	_aADVERTISING _xMANAGEMENT _946103
650		0	_aMARKETING RESEARCH _934106
700	1	0	_aLannon, Judie. _eeditor _9163669
700	1	0	_aBaskin, Merry. _eeditor _9163670
856	7	8	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035534-d.html
856	7	8	_zTable of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html
942			_cGEN
998			_apim 0809 _bpim 0809
999			_c135784