| 000 | 01056nam a2200301 4500 | ||
|---|---|---|---|
| 005 | 20170210205537.0 | ||
| 008 | 090724s2008 eng | ||
| 020 |
_a9780321544230 _c850 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.1255 _bM66O 2008 |
| 100 | 0 |
_aMooney, Kelly _9162630 |
|
| 245 | 1 | 4 |
_aThe open brand : when push comes to pull in a web-made world / _cKelly Mooney and Nita Rollins _h[book] |
| 260 |
_aBerkeley, Calif : _bNew Riders, _c2008 |
||
| 300 |
_a204 p. : _bill ; _c18 cm. |
||
| 500 | _aIncludes index | ||
| 505 | 0 | _aPart l : The future of brands is open | |
| 505 | 0 | _aPart ll : The rise of the icitizen | |
| 505 | 0 | _aPart lll : Inside the open brand | |
| 505 | 0 | _aPart lV : Getting to open | |
| 650 | 0 |
_aBRANDING (MARKETING) _9160068 |
|
| 650 | 0 |
_aTRADEMARKS _xDESIGN _984872 |
|
| 650 | 0 |
_aWEB SITES _xDESIGN _947617 |
|
| 700 | 1 | 0 |
_aRollins, Nita _9162631 |
| 942 | _cGEN | ||
| 998 |
_atook 0709 _btook 0709 |
||
| 999 | _c134874 | ||