| 000 | 01238nam a2200301 4500 | ||
|---|---|---|---|
| 005 | 20170210205509.0 | ||
| 008 | 090717s2008 eng | ||
| 020 |
_a9780470026687 _c1695 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 9980.5 _bY68F 2008 |
| 100 | 0 |
_aYoung, Laurie, _d1955- _9162064 |
|
| 245 | 1 | 0 |
_aFrom products to services : insight and experience from companies which have embraced the service economy / _cLaurie Young _h[book] |
| 260 |
_aEngland : _bJohn Wiley & Sons, _c2008 |
||
| 300 |
_a353 p. : _bCol.ill ; _c23 cm. |
||
| 500 | _aIncludes bibliographical references (p. [345]-346) and index | ||
| 505 | 0 | _aWhy products companies service business | |
| 505 | 0 | _aClarifying the strategic intent of the service business | |
| 505 | 0 | _aThe degree of change needed to set up a service business | |
| 505 | 0 | _aFirst base : gaining a clear perspective of service markets | |
| 505 | 0 | _aCreating the services to be sold in the new market | |
| 650 | 0 |
_aSERVICE INDUSTRIES _939279 |
|
| 650 | 0 |
_aCUSTOMER SERVICES _946742 |
|
| 650 | 0 |
_aNEW PRODUCTS _972652 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0709 _btook 0709 |
||
| 999 | _c134429 | ||