000 01128nam a2200325 4500
005 20170210205507.0
008 090717s2007 eng
020 _a9780749450830
_c1195 Bht.
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHD 69.B7
_bI52L 2007
100 0 _aInd, Nicholas
_973300
245 1 0 _aLiving the brand how to transform every member of your organization into a brand champion /
_cNicholas Ind
_h[book]
250 _a3rd ed
260 _aLondon ; Philadelphia :
_bKogan Page,
_c2007
300 _a200 p. :
_bCol.ill ;
_c23 cm.
500 _aIncludes index
505 0 _aI'm genuinely feeling groovy
505 0 _aLiving brands
505 0 _aWhy people need vision and values
505 0 _aWhy organizations need purpose and values
505 0 _aDefining the brand
650 0 _aBRAND NAME PRODUCTS
_951706
650 0 _aBUSINESS NAMES
_952702
650 0 _aMANAGEMENT
_xEMPLOYEE PARTICIPATION
_947418
650 0 _aCORPORATE IMAGE
_946726
942 _cGEN
998 _atook 0709
_btook 0709
999 _c134398