| 000 | 00973nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20170210205445.0 | ||
| 008 | 090709s2008 eng | ||
| 020 |
_a9780500514160 _c1595 Bht. |
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| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bH55A 2008 |
| 100 | 0 |
_aHimpe, Tom _9161684 |
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| 245 | 1 | 0 |
_aAdvertising next : 150 winning campaigns for the new communications age / _cTom Himpe _h[book] |
| 260 |
_aLondon : _bThames & Hudson, _c2008 |
||
| 300 |
_a399 p. : _bCol.ill ; _c26 cm. |
||
| 500 | _aIncludes index | ||
| 505 | 0 | _aNike Next | |
| 505 | 0 | _aUnilever Next | |
| 505 | 0 | _aIntroduction | |
| 505 | 0 | _aBe Playful | |
| 505 | 0 | _aBe Contextual | |
| 505 | 0 | _aBe Spectacular | |
| 650 | 0 |
_aADVERTISING _936801 |
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| 650 | 0 |
_aADVERTISING CAMPAIGNS. _952038 |
|
| 650 | 0 |
_aBRANDING (MARKETING) _9160068 |
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| 942 | _cGEN | ||
| 998 |
_atook 0709 _btook 0709 |
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| 999 | _c134142 | ||