| 000 | 01021nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20170210205436.0 | ||
| 008 | 090702s2007 eng | ||
| 020 |
_a9780749448370 _c1250 Bht. |
||
| 020 | _a0749448377 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bT86A 2007 |
| 100 | 0 |
_aTungate, Mark, _d1967- _9163305 |
|
| 245 | 1 | 0 |
_aAdland : a global history of advertising / _cMark Tungate _h[book] |
| 260 |
_aLondon : _bKogan Page, _c2007 |
||
| 300 |
_ax, 278 p. : _bCol.ill ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aPioneers of persuasion | |
| 505 | 0 | _aFrom propaganda to soap | |
| 505 | 0 | _aMadison Avenue aristocracy | |
| 505 | 0 | _aCreative revolutionaries | |
| 505 | 0 | _aThe Chicago way | |
| 505 | 0 | _aThe Brit pack | |
| 505 | 0 | _aEighties extravagance | |
| 650 | 0 |
_aADVERTISING _xHISTORY _9161506 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0709 _btook 0709 |
||
| 999 | _c133999 | ||